book report

I just got my copy of "Elephant Bucks" from Amazon. I haven't had a chance to read much of it yet, though it comes highly recommended.  It's by Sheldon Bull, a 30 year veteran of sit-com writing. It arrives at an interesting time; I was reading an article today about how TV is facing a crisis moment as Internet distribution takes off. Cable companies are demanding that studios not release their shows to the web but then if the studios don't, fans with time on their hands will. Bit of a Catch 22.

Anyone with eyes in their head can see what's coming; people want to watch what they want, when they want, on any platform possible. Resistance is futile.

All that to say, I actually think now is a great time to develop CHEAP content for television. Run a multi-cam show out of your living room for fun and profit.